Jennifer Magel was born an artist, and has been working professionally as a designer for the last 18 years. She has worked for a web company, a large newspaper, and for 10 years held the position of award-winning graphic designer with an in-house marketing team at a $600 million credit union. She now takes a flying leap daily to deliver kick-ass, glitter-dusted design to the world!
Jennifer touts 18 years of print and digital design and creative direction. She has been recognized by multiple local and national marketing and design awards in her career. She has created award-winning projects including brand and identity development, annual reports, flash animation and front-end web design. She has played a key role in the conceptualization, execution and coordination of advertising campaigns, collateral materials, branch merchandising, print and digital ads – including creation of email marketing and in-branch video ads – as well as overall art direction.
Educated at the Art Institute of Colorado, Jennifer earned her Bachelor of Arts degree in graphic design in 2000. Always tenacious and passionate about life, creativity, and design, she pursues her passion of making a fabulous life and living off of the sales & licensing of her paintings. Jennifer aspires to be a life-long learner, a free-spirited artist and a traveler of the world.
C A R E E R S U M M A R Y
I have nearly two decades of print/digital design and creative direction experience for award-winning projects including front-end web design, flash animation, brand development, annual reports, direct mail and point of purchase, coordination of advertising campaigns including email marketing and social media and book cover and layout design. I lead creative sessions for project kick-offs with a strong working knowledge of experience design, brand development, and creative process, developing creative programs and design concepts that meet the business objectives of the client. I establish creative direction based on client data & goals, and generate multiple concepts for projects with precision from concept through completion.
E X P E R I E N C E
GRAPHIC DESIGNER -CONTRACT | Allyis-Preferred Vendor for Microsoft | 1/2016- 3-2016
Product rebrand for confidential Microsoft project, advertising banners, one-sheet edits, edits to HTML emails, infographics, etc.
FREELANCE CONTRACT | R&R Advertising, Inc. | 11/2015- Present
Creating logos, collateral, advertising and websites for clients including Cheesecake Factory, Panera Bread, Chili’s Noodles & Co., Maggiano’s and Applebee’s. Print pieces, website graphics for corporate recruitment pages, tradeshow pieces, website UI design, photo retouching/ alteration, and digital illustration and copywriting.
FREELANCE DESIGN | Indelible Ink Creative, Print & Web Design | 4/2000- Present
One-woman band creating logos, branding strategies, collateral, advertising and websites for various clients including a public relations firm, aeronautics companies, a performing arts organization, several non-profits, jewelers, life coaches, tech industry, and communications companies. Client projects include front-end web design and site creation using Adobe Muse, (however, I prefer to hand a .psd file over to a web developer for implementation), branding and re-branding projects, photography and photo retouching/ alteration, and digital illustration. Additionally, I have created layouts and graphics for interactive CMS education systems and supporting collateral, website and social media graphics, logos & brands, newspaper and magazine advertisements, direct mail campaigns, email campaigns, annual reports, newsletters, tradeshow displays and signage.
GRAPHIC DESIGNER | Wizards of Coast, Renton, WA | 11/2013- 11/2013
3 week contract position with the Online Team creating graphics and altering photos for use as assets on new Player’s Network Website.
CREATIVE DIRECTOR | CU Strategic Planning | 10/2011 – 11/2012
As Creative Director I am charged with leading all projects involving creative development of client identity and marketing needs, as well as managing the brand of CU Strategic Planning on all levels. Top-level duties include meeting with clients and sales team at the inception of each marketing project, establish creative direction based on client data, as well as generate multiple concepts for campaigns and projects with precision from concept through completion.
I lead creative sessions for project kick-offs with a strong working knowledge of experience design, brand development, and creative process, developing creative programs and design concepts that meet the business objectives of the client. Create and maintain company website, and fulfill all marketing and graphics needs. Possess knowledge of how to work in both print and web media for integrated campaigns, layouts, graphic fundamentals, typography all with awareness of the limitations of the web. Additionally, I was responsible for recruiting and managing third party design firms/ freelancers as needed.
MARKETING SPECIALIST/GRAPHIC DESIGNER | Watermark Credit Union, Seattle, WA | 3/2001 – 8/2011
Responsibilities include design, production, and coordination of all marketing communications within the print and digital design arenas. Projects include front-end web development, electronic site creation using XHTML & CSS, and Flash animations. Additionally, I was responsible for product and service identity / branding developments, brochure suites, annual reports, calendars, promotional campaigns, transit advertising, billboard design, Visa credit card design, in-branch signage and retail/ experiential design, point of sale displays, direct mailings, statement inserts, print and email advertising and all printed collateral materials creation.
ADVERTISING ARTIST/GRAPHIC DESIGNER | Daily Times-Call Newspaper, Longmont, CO | 8/1998- 4/2000
Provided all artistic elements for advertising team. Duties included concept, creation and completion of retail advertising campaigns, in-house promotional campaigns, logo design, corporate identification, design of “special sections” covers & editorial graphics, including quarterly magazine covers, and client speculative ads.
S K I L L S
I am MAC & PC savvy with most of the Adobe Creative Suite CC, HTML & CSS, Flash with some scripting background. Social media campaigns, Acrobat Pro, QuarkXPress, Microsoft Office Suite.
E D U C A T I O N
Art Institute of Colorado | BFA Graphic Design | 00 Inlighten, Inc. Buffalo, New York | Inlighten Video Net Director Certification | 03 & 08
Watermark Credit Union | Deming Quality Management Training | 04 School Of Visual Communications | Misc. Graphic Design Courses | 06 – Present
eVolve, Seattle | Intermediate Adobe Flash Immersion Course | 07 LuminousWorks Seattle | HTML and CSS Intensive | 09
| Intermediate Adobe Flash CS4 Intensive | 10
| HTML & CSS Course | 10