Your Brand – What is it and why is it important?
Your Brand Is What People Say It Is. There is a unifying thread that is always the same: a sense of personal connection and confidence. “It’s about perception; it’s about reputation. Why are you different from your competition?”
Your brand, in other words, tells customers what they can count on from your products, services, and people. It’s a commitment to taking care of their needs and giving them a consistently positive experience with your company.
Once you’ve established a message that’s true to your business and values, you have to market your business in a way that will only reinforce that message. Having a consistent look and feel is the next step.
What’s in Your Marketing Toolbox?
There are countless tools at your disposal to properly market your business. Everything from word of mouth, all the way to mass media such as TV and Radio, marketing can be complex and overwhelming.
My specialties lie in the visual side of marketing. But over my years of experience, here are what I consider to be the basic necessities for any business:
- Printed Marketing Materials
- Business Cards
- Printed promotional materials
- Online Marketing and Social Media Utilization
- Social Media